Joshua was raised in Bolton, Greater Manchester and graduated from the University of St Andrews with an MA (hons) in Film Studies and Social Anthropology. His love of cinema and interest in visual anthropology inspired him to produce and direct a documentary on homeless children in Odessa, Ukraine in 2010.
Following his work, as a project coordinator for a government initiative, Joshua completed a year-long diploma in filmmaking at the London Film Academy. His professional background in management, budgeting and marketing aided his transition into working in the media industry. Upon graduating, Joshua was quick to find his feet as a self-employed media professional, working in the production and assistant director departments on five feature films in his first 12 months.
Joshua has since set up Parasol Productions Ltd, which delivers television commercials, corporate films, online content, music videos, radio commercials, award-winning short films and documentaries. Joshua currently produces and agency produces for some of London's leading and most exciting production companies and advertising agencies.